JC Penney Rewards Program

I just received an email about the new JC Penney rewards program.  Sounds great if you shop at JCP much. 

Dear JCPenney Customer,


Join Today and a Friend Flies Free


We would like to welcome you to our loyalty program, JCP Rewards. It's our way of giving back to you in return for the business you give us.


We've designed JCP Rewards to make enjoying the benefits of membership as easy for you, our Customer, as possible:


You won't need to carry another membership card
You won't need to tell us your phone number every time you shop
You will automatically earn points for your purchases whenever you use your JCPenney Card
If you'd like to earn points when you use another credit or debit card — you can!
Your points can add up to a $10 JCP Rewards Certificate every month.
Join now to receive a complimentary companion airfare as our welcome gift to you!


To get started, click the enroll now button below. Create your membership profile and register the cards you shop with at JCPenney. After enrolling, you will receive an e-mail with instructions on how to redeem your complimentary companion airfare.* Welcome to JCP Rewards!

Here is a link directly to the program as linked on their website.  I'm not sure if you have to click through the actual email to get the free companion airfare though.  You can also click through the link on the JC Penney website.